Glossary: online marketing definitions

This glossary of online marketing has as objective to give a definition of the main terms used in this sector. This doesn't constitute an exhaustive list.

Other terms and definitions are available on the following sites:

• IAB Europe : www.iabeurope.ws
• Belgian Marketing Direct Association : www.bdma.be
• Wikipedia : www.wikipedia.org
• Le site des professionnels du marketing : www.emarketing.fr