IDWEAVER's role is to put in place a buzz marketing action as part of the AIDS Prevention Platform's annual “summer” campaign. From conception to integration by way of production of graphics, IDWEAVER has put everything in place to support this operation.
This campaign is designed to inform young people and to promote condom use. It addresses the issue of seduction but also and most importantly that of the factors that discourage condom use.
At the end of the different stages which they pass through by answering questions, depending on the choices made during these stages, they will receive their seducer or seductress profile, containing various information including prevention advice.
The web surfer is then invited to transfer their “profile” using our e-mail address import system and to publish it on their Facebook profile or their blog.
Concept Analysis Design Illustration IT Integration Facebook Application Project Management