VO Communication has asked IDWEAVER to create a website within the framework of the buzz marketing campaign based around the Beijing Olympic Games. The objective is to communicate a healthier image of Delhaize food products to consumers and thus to associate the brand with a healthy diet.
On the action’s website, video clips of the parents of young Belgian athletes who are competing at 2008 Olympics reveal how they feed their children.The website also allows customers to download an e-coupon offering them discounts on the purchase of fruit and vegetables from Delhaize’s stores.
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