Schwarzkopf wants to launch an online buzz marketing campaign to promote its new product, "Got2b Datemagnet pheromone". This campaign is a competition of which the aim, for the participant, consists of finding his/her “perfect match”.
The originality of this buzz marketing campaign is that the users will go back to the website regularly to consult their matches and other profiles, in contrast to most buzz actions, where users generally visit once.
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